August 31, 2026
A listing gets read once, fast, by someone deciding whether it is for them. Here is the order we write every one of ours in, and a three-tab test you can run on your own pages today.
We run six to eight live sessions a month. Every one of them starts as a page somebody reads before they decide.
That page gets one pass. Fast, on a phone, in between other things. The reader is interested and undecided, and scanning for one answer: is this for me.
So we write every listing in the same order.
What you leave with, first
A short block near the top. Three items, written as things you will still have on Sunday. A prompt library. A working setup. A folder of your own images, sequenced.
That is the question the reader walked in with, so it gets answered before anything else.
What happens in the ninety minutes, second
Who is on screen and what they build, in the order they build it. Real tools named. Real steps named.
What to bring, last
Accounts, installs, anything to set up before the day. It sits at the bottom, under a heading that says what to bring, written as preparation.
Put a setup checklist at the top and it reads as a gate. Put the same checklist at the bottom and it reads as help. Same information, different door.
Who is reading
Our sessions hold artists, a photographer with twenty-five years behind the camera, a product designer, a marketer, and a stack of people running their own small operations at night after the day job.
One page has to talk to all of them at once. The order above is how it does.
The rest of the page
A tagline under every title, one line, plain.
Titles that name the outcome.
And when a title needs a definition, the definition lives somewhere permanent. Ours for the word harness is here.
Try it on your own pages
Open your last three listings in three tabs and read them the way a stranger would.
Count the sentences before the reader learns what they get. Then count the sentences before they learn what could rule them out.
Whichever number is smaller is what your page is really about.
Come see how we run one
Curious Conversations runs every Wednesday at 3:00 PM ET. Free, ninety minutes, and listening the whole time counts as showing up. More on how our sessions and replays work here.
Everything we run: https://luma.com/TheHouseofCuriosity
The conversation carries on in our Discord, also free: https://discord.gg/GYdEYWzpuZ
